Instagram is rolling out a significantly better viewing experience for its users through two major updates. The platform has begun testing a Picture-in-Picture (PiP) mode for Reels and has officially launched its highly anticipated native application for the iPad.
The PiP test introduces a new dimension of flexibility to watching videos. Participants in the trial can minimize a Reel into a small, floating window that remains on-screen while they use other apps. This feature is designed to make video consumption more seamless and is particularly beneficial for longer content.
This new mode is expected to be a boon for creators, as it can help improve audience retention and increase overall watch time. For those who prefer the current full-screen, immersive experience, Instagram has included an easy way to disable the PiP functionality.
The second major enhancement is the new iPad app. Built from the ground up for the tablet, it offers a clean, intuitive interface that takes full advantage of the larger display. This makes browsing, watching, and interacting with content a much more pleasant and engaging experience.